abstract/
This study examines the effects of some organisational characteristics on the practice of strategic planning in Jordanian hotels. Data was collected via a questionnaire survey of Jordanian hotels in two cities: namely Petra and Aqaba. The results indicate that Jordanian hotels engage with the strategic planning process by using a number of its techniques and that the nature of this engagement is affected by organizational size but not by type of ownership.
مقاله: انگلیسی / sciencedirect
سال انتشار: 2011
فرمت فایل دانلودی: zip
فرمت فایل اصلی: pdf
تعداد صفحات: 8
حجم فایل زیپ: 112 کیلوبایت
Organisational characteristics and the practice of strategic planning in Jordanian hotels